On the 25th May 2018 the General Data Protection Regulation (‘the GDPR’) becomes enforceable. The GDPR replaces the 1995 Data Protection Directive and applies across the European Union (EU). It aims to give individuals more rights to control how their personal information is collected and processed. It also places a range of new obligations on organisations to be more accountable for data protection.

Please take a moment to review the ATC Privacy Policy statement and if you have any questions please contact us by using the details provided.

Privacy Policy

Effective Date: May 2018

This policy sets out how Advanced Technical Concepts Ltd, (company registration number 191481) will make reasonable efforts to protect your personal information.

Advanced Technical Concepts Ltd is committed to ensuring that your privacy is protected. This notice, which covers your use of our website and online services, provides you with information about what personal data we collect, how we use your data, how we ensure your privacy is maintained, and your legal rights relating to your personal data.

Advanced Technical Concepts Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


1. Who We Are

We are Advanced Technical Concepts Ltd.

You can contact us by:
Telephone: +353 (0)61 708140
Post: Unit 1, Castle Park, Smithstown, Shannon, Co. Clare V14 E282

Our Data Protection Officer is: Sandra Fleming.

2. What Data We Collect on You

Customer Information

Advanced Technical Concepts Ltd will collect information that you voluntarily share on our website such as your name, company name, postal address, email address, phone number(s), postal code(s) and billing and payment information such as credit card information. This will be referred to as Personal Information.

Visitor Information

Advanced Technical Concepts Ltd will gather statistics and other visitor information such as user IP addresses, browser types, demographic and geographic information and other statistical data involved in the use of our website e.g. Google Analytics. This will be referred to as Non-Personal Information.

3. How We Use Your Data

We will use your personal information to process orders placed by you on our website and to communicate with you regarding products, services and future promotions. We may use your personal information to verify ownership of your account e.g. mobile phone number or last 4 digits of your assigned debit/credit card if this is your chosen payment method.

  • All personal data is processed and stored securely.
  • Our use of your data will always have a legal basis (as set out in Section 4), and we may use your data for the following purposes;
    • Providing and managing your access to our website and services.
    • Personalising and tailoring your experience on our website and services.
    • Providing and managing your account on our website.
    • Communicating with you (replying to your emails and enquiries).
    • To provide you with goods and services as ordered.
    • Market Research.
    • Analysing your use of our site and services, gathering feedback, to continually improve our site and your experience.
    • If you consent, notifying you of products, services and special offers that may be of use to you by email. You will always be able to unsubscribe or opt-out of this use at any time.

4. Legal Basis

  • We will only process your data where we have a legal basis under the General Data Protection Regulation (GDPR) to do so.
  • Our use of your personal data will always have a legal basis, either because:
    • It is necessary for our performance of a contract with you; or
    • You have consented to our use of your personal data; or
    • We are complying with a legal obligation; or
    • It is necessary in pursuit of our legitimate interests – detailed below.
  • Where our processing of your data is based on our legitimate interests, we will have ensured that such processing is necessary and we will not do so where our interests are over-ridden by yours.
  • Our legitimate interests include:
    • Selling and supplying our goods and services to customers and potential customers.
    • Handling customer and potential customer contacts, queries, complaints or disputes.
    • Understanding our customers (or potential customers) behaviour, activities & preferences.
    • Improving our products and services, including developing new products and services.
    • Promoting, marketing and advertising our goods and services.
    • Complying with regulatory obligations.

5. Storing & Sharing Your Data

Advanced Technical Concepts Ltd. will take reasonable steps to ensure the personal information we receive is accurate and reliable for its intended use. We rely on the accuracy of the information provided directly to us by our customers through our website. We will accept responsibility for the management and confidentiality of the personal information collected. However we cannot be held responsible to changes in personal information originally supplied to us e.g. changes to contact email address, postal address, etc.

In general we will keep your personal information for as long as your services are active with us however we reserve the right to retain personal information for any period required by law to comply with our legal obligations.

Data security is very important to us and we take appropriate security measures to safeguard and secure your data which is collected via our website and services.

We will never disclose your personal information with third parties unless you have given written consent to this disclosure however there may be instances where we may be required to disclose personal information to the Irish Police Force (Gardai), to comply with a summons, an applicable law, a court or regulatory order, etc.

We will never sell or otherwise transfer or disclose your personal data to any third party except:

  • We may sometimes contract with trusted service providers to provide goods and services on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, marketing and IT systems. This will sometimes necessitate the transfer of your personal data to those trusted service providers.
  • Where we transfer your data to our trusted service providers we will have confirmed that they will apply data protection and security measures to the same standard we would.

6. Your Rights

Under the General Data Protection Regulation (GDPR) and The Data Protection Act  (DPA) you have a number of rights with regard to your personal data; which this policy and our use of your data have been designed to uphold:

  • Right to be informed – you have the right to be informed about our collection & use of your personal data.
  • Right of access – you have the right to request a copy of the information that we hold about you. You can do this by contacting us using the above details.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply, you have a right to restrict our processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing (such as direct marketing).
  • Right to object to automated processing & profiling – you also have the right not to be subject to legal effects of automated decision making and profiling.
  • Withdrawal of consent – Where our processing is based on your consent you have the right to withdraw this at any time.

If you have cause for complaint about our use of your data, or you would like to exercise any of your rights, then please contact us using the details provided in Section 1 and we will do our best to solve the problem for you.

If we are unable to help, or you aren’t satisfied with our response, you also have the right to lodge a complaint with the Ireland’s supervisory authority – The Data Protection Commissioner (DPC). The DPC can be contacted:

  • By post – Data Protection Commissioner, Canal House, Station Road, Portarlington, R32 AP23, Co. Laois.
  • By telephone – +353 57 868 4757 / +353 (0)761 104 800 / 1890 252 231
  • Via their website –

7. Changes to This Notice

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on our site.  We recommend you check the Privacy Policy regularly to remain up to date.

This Privacy Policy was last updated in May 2018.